About Us

emsana, adjective

The word emsana is a combination of employer/employee and
sana — the Sanskrit word for health. In Arabic, sana means simple and straightforward. These two meanings perfectly encapsulate our purpose: to bring ease and simplicity to employer-funded health care pharmacy benefits.

EmsanaRx was founded with the mission to improve health care outcomes by bringing clarity, integrity and trust to pharmacy benefit management.

We are part of the Emsana Health group of companies, a majority owned innovation studio of the Purchaser Business Group on Health (PBGH).

PBGH has a more than 30-year history of success working closely with the country’s most innovative private employers and public health care purchasers to incubate new, disruptive operational programs to lower health care costs and increase quality. PBGH acts as a change agent and is widely recognized as having made some of the most pioneering and notable improvements to the quality of U.S. health care.

View PBGH’s Timeline

PBGH founded a health care-focused product innovation studio, Emsana Health, in 2021 to develop solutions for the health care pain points of large employers that are not being addressed in today’s market.

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Health Equity

EmsanaRx has partnered with the American Innovation and Opportunity Fund (AIOF) to develop an initiative aimed to combat health disparities. The initiative is focused on empowering communities of color and other underserved Americans to access and use the health care resources available in the U.S. This initiative comprises community leaders, academics and corporate leaders committed to this cause. Some of our first steps include collaborating with communities of color to collect data on the topic of health disparities. Unfortunately, current information on the subject is lacking and is critical to impacting positive change. Health care inequity is a systemic issue that first requires assessment and root cause analysis. We recognize this is a first step in a long-term partnership to influence health care equity for Americans.

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EmsanaRx is a Public Benefit Corporation

“EmsanaRx and its leadership recognize that in an increasingly opaque and diluted market, this transition [becoming a PBC] is necessary to reflect and protect our deep commitment to delivering on our mission to operate in the best interest of our customers.”

– Greg Baker, CEO of EmsanaRx

“This new charter provides us with the legal framework to do what’s right by those who rely on our services, rather than obligate ourselves to make money for shareholders, which often occurs to the detriment of clients and their members.”

– Greg Baker, CEO of EmsanaRx

EmsanaRx is a Public Benefit Corporation, or PBC

PBC is the legal definition of a company created with a solid foundation for long-term mission alignment and value creation. Being a PBC protects company missions through capital raises and leadership changes, creates more flexibility when evaluating potential sale and liquidity options and prepares businesses to lead a mission-driven organization.1

Benefit Corporations:

  1. 1) Have an expanded purpose beyond maximizing shareholder value to explicitly include general and specific public benefit
  2. 2) Are required to consider/balance the impact of their decisions not only on shareholders but also on their stakeholders.2

EmsanaRx chose this PBC designation to align with our mission of generating social and public good, along with operating in a responsible and sustainable manner.

1 https://benefitcorp.net/, 2 https://benefitcorp.net/faq

View our PBC Announcement

Our Four Pillars of Excellence

We pride ourselves on providing our clients total clarity in business practices, a clinically-focused approach and state-of-the-art technology.

We are the only PBM structured as a Public Benefit Corporation, or PBC. This means we prioritize patient needs and health outcomes ahead of pursuing the traditional C-Corp goals of profit generation. Due to this unique business structure, our Board of Directors and our executives make decisions based on public benefit without fear of liability, even if that results in less profit.

EmsanaRx is the only pharmacy benefit management (PBM) company created by employers, for employers.

EmsanaRx is in alignment with the needs of large employers who provide health benefits to millions of Americans. EmsanaRx furthers PBGH’s charitable mission by commercializing and scaling pharmacy solutions that increase employee access to high-quality care by improving health care outcomes and bringing clarity, integrity and trust to pharmacy benefit management. Our investment and executive incentive structures are designed to guarantee ethical business practices.

Total Clarity in Business Practices

We are fully committed to total clarity in all business practices. Our em|Rx Clarity business solution brings transparency to every aspect of the client experience:

  • Contracts with clear and straightforward language (that you won’t have to have a law degree to understand!)
  • Complete audit rights
  • Full data ownership
  • Tools to model plan changes
  • Clear cost structure – with only an admin fee and small fee on each Rx filled

Clinically-Focused Approach

EmsanaRx brings a clinically-focused approach to all aspects of pharmacy benefit management. Our em|Rx Clinical business solution infuses a clinical approach into our business model and all client experiences:

  • Quality of care, leading to patient satisfaction
  • White-glove service
  • Focus on lowest net cost by indication
  • Waste-free formulary
  • 100% Account Management staff with clinical experience
  • Pharmacist-led

State-of-the-Art Technology

Our technology platform, em|Rx Technology, is a solution that is both flexible and customizable. This enables us to respond very quickly to clients’ needs:

  • Cloud-based, secure, reliable, modern PBM platform
  • Flexible technology with insights and access to data
  • Extensive operational capabilities and customization
  • Less disruption so we can focus on member satisfaction


  • 10 most trustworthy companies of 2022

See how EmsanaRx™ can bring clarity, integrity and trust to you and the lives you impact

Get in Touch With Us!